Privacy Policy

This Privacy Policy explains how Allcrashing Pty Ltd (ABN 70 662 820 224) (“we”, “us” or “our”) collects, uses, stores and discloses personal information when you access or use Pica Cast, including our website, platform, software and related services (collectively, the “Service”).

Pica Cast is a product and service operated by Allcrashing Pty Ltd, based in Sydney, New South Wales, Australia.

By using the Service, you acknowledge the practices described in this Privacy Policy.

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1. Information we collect

The information we collect depends on how you access and use Pica Cast.

Account and profile information

We may collect:

• Your name

• Email address

• Company or organisation name

• Job title or role

• Account settings and preferences

• Workspace and team member information

• Authentication information and account identifiers

Where authentication is provided through a third-party identity provider, such as Microsoft Entra, we may not directly receive or store your password.

Billing and subscription information

When you purchase a subscription, we may collect:

• Subscription plan

• Billing status

• Renewal date

• Billing contact information

• Transaction references

• Payment status

• Invoice and payment history

Payments may be processed by third-party payment providers, including Stripe, Wix Payments and PayPal.

We do not directly collect or store complete payment card details. Payment information is handled by the relevant payment provider under its own terms and privacy policy.

Service usage and technical information

We may automatically collect:

• IP address

• Browser type

• Device information

• Operating system

• Approximate location derived from your IP address

• Login dates and timestamps

• Pages and features used

• Searches performed

• Actions taken within the Service

• Error logs, crash reports and diagnostic information

• Security and fraud-prevention information

• Cookie and analytics identifiers

Content submitted through the Service

We may collect and process content you submit to Pica Cast, including:

• Creator search requests and search history

• Search preferences and criteria

• Campaign briefs and campaign information

• Saved creator profiles

• Notes, tags and collaboration stages

• Uploaded files, links and supporting materials

• Email templates and outreach messages

• Communication records

• Feedback and customer support requests

• Other text, information or materials you submit to the Service

This content is referred to in this Privacy Policy as “User Content”.

Creator and third-party information

Pica Cast may process information about creators and other third parties obtained from:

• Users of the Service

• Publicly accessible sources

• Appropriately licensed sources

• Third-party data providers

• Third-party platform integrations

• Information submitted directly by creators or their representatives

This information may include:

• Creator names and usernames

• Social media profile links

• Public profile descriptions and images

• Publicly displayed business or contact information

• Social media content

• Audience size and estimated audience characteristics

• Engagement and performance information

• Platform, location, category and content topics

• Publicly observable brand collaborations

Creator information may be incomplete, outdated or inaccurate. Creators may contact us to request access to, correction of or deletion of information associated with them.

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2. How we collect information

We may collect information:

• Directly from you

• When you create or manage an account

• When you use the website or platform

• When you submit a form or contact us

• When you upload files or enter information

• Through cookies and similar technologies

• Through payment, authentication, hosting and infrastructure providers

• Through integrations authorised by you

• From publicly accessible or appropriately licensed sources

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3. How we use information

We may use personal information to:

• Provide, operate and maintain Pica Cast

• Create and manage user accounts

• Authenticate users and protect account security

• Process creator searches, evaluations and recommendations

• Provide AI-assisted analysis, summaries and content

• Save and manage creator, campaign and outreach information

• Facilitate creator communications and outreach where enabled

• Process subscriptions, billing and renewals

• Provide customer support

• Respond to questions, requests and complaints

• Send account, billing, security and service notifications

• Send product updates and marketing communications where permitted

• Monitor performance and improve the Service

• Diagnose technical problems

• Prevent fraud, abuse and security incidents

• Enforce our Terms of Service

• Comply with legal, accounting and regulatory obligations

• Produce aggregated or de-identified insights to improve the reliability and functionality of the Service

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4. AI-assisted features

Some Pica Cast features may use artificial intelligence or automated systems to provide:

• Creator recommendations

• Search results

• Profile evaluations

• Summaries

• Suggested outreach messages

• Campaign insights

• Other generated content

Information submitted to AI-assisted features may be processed by Pica Cast and relevant technology providers for the purpose of providing the requested functionality.

AI-generated results may contain errors, omissions or outdated information. Users should independently review and verify results before relying on, publishing or sending them.

We do not claim ownership of your original User Content merely because it is processed by an AI-assisted feature.

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5. Cookies and analytics

We use essential cookies and similar technologies required for the website and Service to function, including for:

• Security

• Authentication

• Session management

• User preferences

• Website functionality

We may also use Wix Analytics or similar measurement tools available through Wix to understand website and product usage.

If we enable additional analytics, advertising or tracking tools in the future, we will update this Privacy Policy and provide a cookie notice or consent choices where required.

You may be able to manage cookies through our cookie banner or your browser settings. Disabling certain cookies may affect the functionality of the website or Service.

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6. Marketing communications

We may send product announcements, educational content, service updates and marketing communications where you have consented or where otherwise permitted by law.

Marketing emails will include an unsubscribe option.

Unsubscribing from marketing communications will not prevent you from receiving essential account, billing, security or service-related messages.

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7. How we disclose information

We may disclose personal information to service providers that assist us in operating Pica Cast, including:

• Wix, for website hosting, forms, analytics and website functionality

• Zoho, for business email and communications

• Alibaba Cloud, for cloud infrastructure, hosting, databases or data storage

• Microsoft Entra, for identity, authentication and account access management

• Stripe, for payment processing

• Wix Payments, for payment processing

• PayPal, for payment processing

• AI and automation providers

• Analytics and product-performance providers

• Security and error-monitoring providers

• Email delivery and communication providers

• Customer support providers

• Professional advisers, including lawyers, accountants and auditors

We may also disclose information:

• Where required by law, regulation, court order or government authority

• Where reasonably necessary to protect our rights, users, creators or the security of the Service

• In connection with a merger, acquisition, restructuring, financing or sale of all or part of our business, subject to applicable law

Service providers may only receive information reasonably necessary to perform their services.

The third-party providers used by Pica Cast may change as the Service develops.

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8. International data processing

Some of our service providers operate internationally. As a result, personal information may be processed or stored outside Australia.

The countries involved may depend on the provider, the relevant service configuration and the location of its infrastructure.

Where required by applicable law, we take reasonable steps to ensure that appropriate privacy and security safeguards apply to overseas processing.

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9. Data retention

We retain personal information only for as long as reasonably necessary to:

• Provide and maintain the Service

• Maintain your account and subscription

• Process transactions and maintain financial records

• Meet legal, accounting and regulatory obligations

• Resolve disputes

• Prevent fraud and misuse

• Maintain security records and backups

• Enforce our agreements

When personal information is no longer reasonably required, we may delete, anonymise or de-identify it, subject to legal, technical and operational requirements.

Some information may remain in secure backups for a limited period before being deleted through normal backup processes.

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10. Security

We use reasonable technical, administrative and organisational measures designed to protect personal information against:

• Misuse

• Interference

• Loss

• Unauthorised access

• Unauthorised disclosure

• Modification

• Destruction

However, no internet transmission, platform or storage system can be guaranteed to be completely secure.

You are responsible for keeping your account credentials secure and should notify us promptly if you believe your account has been compromised.

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11. Access, correction and deletion

Depending on applicable law, you may request:

• Access to personal information we hold about you

• Correction of inaccurate, incomplete or outdated information

• Deletion of your account or personal information

• Restriction of certain processing

• Withdrawal of consent where processing is based on consent

• Further information about how we handle your personal information

Requests should be sent to hello@picacast.com.

We may need to verify your identity before processing a request.

We may retain certain information where required for legal, accounting, security, fraud-prevention or dispute-resolution purposes.

Creators may also contact us regarding creator information processed or displayed through Pica Cast.

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12. Privacy questions and complaints

If you have a question or complaint about how we handle personal information, please contact us at hello@picacast.com.

Please provide enough information for us to understand and investigate your concern.

We will assess the matter and aim to respond within a reasonable period. We may contact you for additional information or to verify your identity.

If you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner or another relevant privacy regulator.

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13. Sensitive information

Pica Cast does not intentionally request sensitive personal information.

You should not upload health information, government identification documents, financial account credentials or other sensitive personal information unless specifically required, authorised and legally permitted.

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14. Children

Pica Cast is intended for users aged 18 years or older.

We do not knowingly collect personal information from children under 18. If you believe a child has provided personal information to us, please contact us.

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15. Third-party links and platforms

Pica Cast may link to or integrate with third-party websites, social media platforms and services.

Those third parties operate under their own terms and privacy policies. We are not responsible for their privacy practices, content, security or availability.

Pica Cast is not affiliated with or endorsed by Instagram, Meta, TikTok, YouTube, X or another third-party platform unless expressly stated.

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16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our Service

• Our technology

• Our service providers

• Our information-handling practices

• Applicable legal or regulatory requirements

The updated version will be published on our website with a revised effective date.

Where changes are material, we may also provide notice through the Service or by email.

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17. Contact us

Allcrashing Pty Ltd
ABN 70 662 820 224
Pica Cast
Sydney, New South Wales, Australia
Email: hello@picacast.com